To leverage the internet to increase sales as an e-commerce website. Strengthen and promote the well known Kmart brand. Provide customers with a more accessible vehicle for their purchases. Become the number one e-commerce site on the internet.

Establish accounts, select, purchase and set up hardware and software of art department for three artist. Create environment to enhance creativity and productivity. Facilitate the future growth needs of the department. Work with executive team to determine direction of department, design, build and impliment decisions.

Became very successful working with a highly talented creative team from New York City. Launched 5 mini-sites, each with their own distinct product, yet containing the same flavor as the others. Many promotional materials designed and created in order to excite consumer use. Did promotions with NASCAR®, Garth Brooks, and many others. Numbers were impressive enough for CEO to take notice and spend 32 million trying to create own division named www.bluelight.com. Moved operation to San Fransico, California.

Understand current and future projects.
Manage assignments.
Establish communication with programming department, including workflow.
Familiarize myself with Kmart's product line.
Direct outside agencies, ensure corporate standards and objectives were being met.
Design, create, and direct both digital and print advertising to increase traffic to the site.
Compose mock-ups for future website concepts.
Acquire and organize products for photo shoots.
Direct photo shoots.
Program initial concepts using HTML (DreamWeaver) to insure feasibility of designs.
Complete assignments, meet deadlines, make revisions.
Time management.
Multi-task.